When we talk about branded apparel and uniforms, we are referring to quality clothing with your company logo embroidered, screen printed, DTF or heat transfer. Branded apparel comes in many forms including forms of polos, pullovers, outerwear, sweatshirts, hoodies, woven shirts and hats.
But for marketing professionals, branded clothing and accessories are a lot more than that. If used strategically, they can provide your company with brand awareness and marketing which are a must if a company is to grow.
To guide you on how to use this tool for your advantage efficiently, we listed some important points to help you appreciate what branded or promotional apparel can do for your business.
Employees love to be acknowledged by their hard work. But sad to say, most employees barely manage to receive any form of recognition from their employers. Branded apparel can be a significant performance booster if added into your incentive program.
Here’s why branded items are a great fit for your employee incentive plan.
Branded apparel and uniforms earned from incentive programs can draw compliments and recognition from other employees. Every time they wear or use the item you gave, it reminds them that you value their hard work and that they are essential to your business organization. Loyalty comes when an employee feels secure and valued by their leadership teams.
Branded apparel and uniforms creates an excellent feedback circle. Employees who earn incentives from your program get noticed and receive compliments from their co-workers.
This positive word-of-mouth can reach to other employees in your organization. In time, you’ll be surprised that everyone in your company will strive their best to earn their own hard-earned Branded Apparel.
Branded apparel and uniforms are used to recognize and motivate the star players of your organization can also help improve employee retention. Why? Because any tangible rewards for their efforts can help your employees see themselves as a part of the team.
When people feel valued and feel comfortable working for you, it is more likely that these employees will stay with you for a more extended period of time.
For a business organization to do well, it needs to attract new talent in competitive markets. And the best people to represent your brand? Your employees!
Since these branded clothing and accessories are earned through performance-based incentives, then, it is granted that the people who wear these items are the star players of your organization. When you’re good, the word spreads. And if that happens, who doesn’t want to work with a company that can see their value, right? Or who doesn’t want to buy products from a company with happy invested employees?
When all of your employees are motivated, the company as a whole benefit from employer incentive programs. Employee motivation can always lead to a better performance rating, which boosts your income too.
Talk to us at Proforma Lees. We have access to a wide variety of the most functional, fashionable, and trend-setting apparel that your employees, clients, and consumers will surely love. We offer a wide range of brand name clothing that can be embroidered or screen-printed. We are experts in utilizing fully customizable apparel to leave an impression on the masses at tradeshows, events, and more.
We no longer have walk in showroom hours. The form below is available 24 hours a day, 7 days a week. Please send your request and allow 1-2 business days for a reply.
Proforma Lees
1650 Crane St.
Schenectady, NY 12303
Sunday Closed
Monday 10:00 AM – 5:00 PM
Tuesday 10:00 AM – 5:00 PM
Wednesday 10:00 AM – 5:00 PM
Thursday 10:00 AM – 5:00 PM
Friday 10:00 AM – 5:00 PM
Saturday Closed